So we here at FCYB have been asking ourselves: is FM radio really worth it? Dodging bullets and trying to pull strings, is it all really worth it?
To start, the signal we’d be getting isn’t a great one. I’m not sure how well the signal works past Harmony, but I remember listening from a church that’s just a hair south of Harmony and I was hearing Martini on the Rockies, not KKNZ. Secondly, is this deal even legal? “Leasing time” on an LPFM station 24/7 sounds an awful lot like an LMA…and I’m sure it would seem the same way to the FCC as well. And last, but certainly not least, it’s expensive. On $3,500, we could run the station for a solid 8 months over the Internet (oh, that’s with studio space). Sure, we lose casual listeners, but we’d gain loyal listeners, and in the end, loyal listeners are the ones that support the station.
So it’s an interesting toss-up between the two. $3,500 is hopefully what we’re getting for our settlement money from Wren Communications. That pays for nearly a whole year of rent (11 months and 20 days) by itself. And it pays for all kinds of stuff….meh the possibilities are incredible with $3500 and Internet radio.
I suppose we’ll know in the next few days what happens.
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