March 2008 was the only month, other than this month, that I have only posted one blog entry during the entire month. Fairly impressive.
From a marketing standpoint, Silence for Sound did not increase our listener counts. While it did do a good deed for our bank account (a good $1000 deed), it didn’t do much for listenership. Furthermore, according to Facebook and Google Analytics, there seems to be a downhill slope of listener numbers and page views. Isn’t summer over yet????
This experience has opened up a new can of worms: how are we going to handle future summers? If we can’t produce more than 10 simultaneous listeners over the summer, how on earth would we get sponsors? One thought I had was that KLIK simply shuts down over the summer and we rent out the studio to voice talents by the hour or something.
Since late April 2008, we have served 1,101 unique listeners, had 2,572 overall tune-ins, and 9,108 connections.
That brings me to my next topic of interest: marketing. How can we market over the summer? We’ve tried Facebook Ads, recently MySpace launched a system of self-serve marketing (but it sucks!) We thought these would be the best avenues because they get people right where we need them: their computers. One thing I think we missed was the podcasting. We never got around to figuring out an intuitive podcast system, so people sort of gave up.
There is also the problem of our studio. Our lease is up in February, but I doubt we’ll want to renew. We don’t have any ventilation, and if I have to duplicate another front door key I will stab something with it. The method of getting people into the building we have now is not as good as it should be. And I can’t breathe when I first walk in because the air is so stale. Working with FCYB is hot, stuffy, and disgustingly uncomfortable. You really have to want to do it.
On the other hand, I’m fairly certain we lease the cheapest office in Fort Collins. However, I am actively on the look for other offices that may come up and appear to be a good rate. Which brings me to my next question: do we make our 2009 grant for general operating or a marketing campaign? I can’t decide.
I still have to finish writing my Bohemian Foundation grant report which is due next month (6 or 7 days depending on how you look at it.)
Any comments that don’t have to do with Viagra or free downloads?
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